Project BaddieThe Comeback.

Same man, different girl. For the girl who has tried everything, started over like four times this year, and is so over it. Six weeks of lifting, real food, and a group of girls doing it right beside you. This time, you finish.

6 weeksStarts Sept 28$500 prize

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$39Early bird

One payment. Six full weeks.

One time payment, not a subscription.

Doors are closed for this round. Follow along on Instagram for the next one.

Britt and Kimo flexing together in the gym
Sept 28We start
Britt deadlifting with Kimo beside her

What you get

It's all in one app.

  1. 01
    Your workouts, gym or homeFour days a week. A new week unlocks as you go.
  2. 02
    Your numbers, done for youCalories and macros worked out for you. Heads up: it's probably more food than you think.
  3. 03
    Food you actually likePick your meals or let the app choose. There's a recipe book too.
  4. 04
    Two little daily habitsHit your protein and get your 8,000 steps. Easy to win, even on a bad day.
  5. 05
    Quick videos from usEight of them, about two minutes each. More like a text from a friend than a course.
  6. 06
    Help for the hard momentsOur Costco list, quick protein ideas, eating out, and what to do the day after you fall off.
  7. 07
    A call with Britt at the endFinish the six weeks and you get a one on one with Britt about keeping what you built.
  8. 08
    You won't be doing this aloneA private group of girls starting the same day as you.

The six weeks

Sept 28 to Nov 8

01Find your numbersFigure out your weights and your calories. And lift heavier than feels polite.
02Trust itAdd a rep or a little weight. If the scale goes up, we'll tell you why.
03New movesNew exercises. This is usually the week people want to quit, so we talk about it first.
04Real lifeBirthdays, weekends, eating out. Life doesn't pause, and you don't have to either.
05HeavierHarder sets, plus the progress you can't see yet.
06The comebackYou finish. And you know exactly what to keep doing.
Britt, before and now BeforeNow

Why we built this

I used to look at old photos and think, I just want her back.

Ten years and three kids later, Kimo has loved and coached me through every version of myself. I'm 20 pounds down and some days my brain still can't see it. So we built the six weeks I wish I'd had.

"I never wanted to take up less space. I wanted to feel strong in the space I take up."

Before you join

Questions.

Nope. You pay once for all six weeks, and there's nothing to cancel.

You'll get an email with your login and the app link within 24 hours. Check your spam just in case. Week one opens Monday, September 28.

You're covered. There's a full home version with the same structure, so nobody gets a watered down plan.

Totally. Week one is just about finding your starting weights. You don't have to prove anything to anyone.

Yes, until Friday night, October 2. You'll still get all six weeks.

Six weeks from now, you'll be so glad this was the last time you started over.

$39

One time payment, not a subscription.

Doors are closed for this round.

Britt and Kimo making a heart with their hands
Fired Up By NOWFit
said yes to the challenge